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The success story of adidas showcased in an extraordinary exhibition

Perfected presentation of the tradition-steeped sports brand
  • Adidas AG
  • Textile and clothing
  • D’art Design Gruppe GmbH
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Task

Expomondo was tasked to expertly implement the design by D’art. An impressive exhibition with a three-part concept was supposed to be realized. It was supposed to showcase adidas as a company as well as the life of company founder Adi Dassler, his relationship to athletes, his family and his dedication to the world of sports in general. Never before seen documents and contemporary testimonies of the company’s founder were to be displayed. Selected guests were invited to get a glimpse of his private life.

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Implementation

Expomondo was responsible for the interior fittings, the implementation of graphical elements and the constructional realization of the exhibition. We installed side panels at the walls that were lighted from the top and the bottom. Furthermore, we build showcases for exhibits, booklets and the FIFA book. Additionally, we designed a shoe board, several consoles, a specialized workbench, a wall bar for certificates as well as a T-shirt display.

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Other tasks we carried out were furnishing the rooms and installing technical equipment, especially light fixtures. The lighting of the workbench and the wardrobe exhibits were installed on a three-phase rail system. All parts were assembled by us and we took care of project coordination for this successful exhibition.

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An impressive exhibition with a three-part concept was supposed to be realized.